Brand Lead

Amsterdam, hybrid (Full-time)

Are you ready to lead a brand to new heights and drive its success across Europe?

At Accell Group, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in: 

• Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through. 
• One Team: We value transparent feedback, respect everyone’s input, and celebrate success together. 
• Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. 

Why Accell Group? 

At Accell Group, we are passionate about innovation and investing in our brands. Working with us means being part of a team that is dedicated to pushing the boundaries of what’s possible in the cycling industry. We are committed to creating new categories and leading the market with cutting-edge products. As a Brand Lead, you will have the opportunity to shape the future of a new brand launch and make a significant impact on our business and the industry as a whole. 

What’s the job all about? 

With the dynamic growth path and changes that Accell Group is experiencing, the position of Brand Lead is crucial. This role is vital in driving the new brand’s strategy and implementation to increase sales and market share.  

Why this role is unique: 

This is a large scope role that encompasses elements of brand management, product marketing, campaigns, and content creation. It is also a highly commercial role, requiring a strategic thinker who can drive business performance and growth. 

What makes this role exciting? 

• New Innovative Projects and Brand launch: Lead groundbreaking new projects, new brand launch that redefine the cycling industry. 
• Strategic Impact: Play a key role in shaping the new brand strategy, launching new products, and driving business growth. 
• Collaborative Environment: Work with a dynamic team, including the executive leadership team, who are passionate about innovation. 
• Market Leadership: Be part of a company that is a leader in the cycling

What will your day-to-day responsibilities involve? 

You’ll juggle a variety of high-impact tasks, including: 

• Being responsible for the brand business plan, global pricing, and gross margin. 
• Owning the value proposition and USPs. 
• Monitoring sales performance and pricing, and taking initiatives to support/challenge in meeting yearly targets. 
• Initiating and approving product promotions (theme/financials) and sellouts, in close cooperation with the regions/countries. 
• Providing value proposition briefings and commercial requirements (new and existing/quality). 
• Being responsible for the product market launch plan, realizing the business case, and launching within time, budget, and specifications. 
• Briefing and approving brand/product launch campaigns. 
• Managing brand visual identity. 
• Briefing and approving packaging artwork and user manuals. 
• Developing product content for communication and training material, including approving content. 
• Briefing qualitative and quantitative research for products and translating it into the category strategy. 

Who are we looking for? 

We’re looking for a proactive, high-energy individual who thrives in a fast-paced, ever-changing environment. If this sounds like you, you’ll likely have: 

• At least 10+ years of experience in brand management, product marketing, or a similar role. 
• Proven successful experience launching products and brands on a large scale in multiple countries. 
• Ability to zoom in and zoom out, managing both detailed tasks and high-level strategy. 
• Experience working with high-visibility stakeholders, including board members and executives. 
• Highly analytical and data-driven, with strong skills in marketing research, data analysis, and sales performance monitoring. 
• Proficiency in using marketing research tools, data analysis, and project management software. 
• Proven leadership, initiative, and ability to work in a dynamic environment. 
• Excellent communication, interpersonal, and presentation skills. 
• Strong analytical skills and experience in driving revenue growth. 
• Ability to work in fast-paced environments with tight deadlines and high stakes. 
• Bachelor’s degree in Marketing, Business, or a related field. Technical or analytical degrees are also welcome. 
• Excellent written and verbal English skills. 

Additional Language Skills: 

• Dutch is a good to have. 
• Any other European languages are a plus. 

What will be the benefits if you join us? 

We want you to enjoy working here as much as we do! Here’s what you can expect: 

💰 A competitive salary

🏖 28 vacation days to recharge. 

🌞 8% holiday allowance. 

🏦 A solid pension plan to take care of your future. 

🏡 Flexibility to work from home, including a remote work allowance. 

💻 A company-provided laptop and mobile phone to stay connected. 

📚 Learning and growth opportunities to level up your skills. 

🚗 Transportation allowances to make life easier. 

🚴‍♂️ An amazing employee discount on bikes and accessories, plus a bike leasing scheme – because we’re all about that cycling life! 

About Us 
At Accell Group, we believe in creating innovative solutions to meet the ever-evolving needs of our valued customers. As a leading player in the e-bikes and the second-largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do. 

We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 3,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide. 

At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.