A legacy of strong brands
With a heritage rooted in craftsmanship and innovation, Accell unites some of the most iconic names in cycling — Haibike, Winora, Ghost, Batavus, KOGA, Lapierre, Raleigh, Sparta, Babboe, and Carqon. Our brands reach millions of riders in over 80 countries — a legacy built on passion, quality, and a shared love for the ride.
Our mission is simple: to get more people on bikes. We believe cycling is key to a healthier, cleaner, and more accessible future.
CRAFTING THE JOY OF CYCLING
Take ownership: We deliver on our promise. We continuously learn and improve. We take initiative and follow-through.
One Accell: We take everyone on our ride. We value transparent feedback and opinions. We celebrate success and give recognition.
Passion and Quality: We put our customers first. We never compromise on quality or safety. We ride the extra mile.
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Commitment to Sustainability
At Accell, sustainability isn’t a department — it’s part of who we are. Cycling itself is one of the most sustainable ways to move, and we’re proud to create smart mobility solutions that help reduce car dependency and cut emissions worldwide.
We also hold ourselves accountable. Our greenhouse gas reduction targets are validated by the Science Based Targets initiative (SBTi) and align with the Paris Climate Agreement. From improving energy efficiency and optimizing production to sourcing cleaner materials, we’re constantly working to lessen our footprint.
Our ambition is simple: lead the cycling industry toward a cleaner, healthier future — one where everyone can experience the freedom and joy of sustainable movement.