With a rich heritage rooted in craftsmanship and innovation, Accell brings together a strong portfolio of iconic brands trusted by many riders worldwide, from bicycles to parts & accessories.

We work closely with a vast network of local dealers throughout Europe. This strong relationship with the specialist retail channel is essential to how we operate. It allows us to stay connected with consumers, respond quickly to local market needs, and ensure that high-quality service and after-sales support are always within reach.

Our mission is simple: to get more people on bikes. We believe cycling is key to a healthier, cleaner, and more accessible future.

A legacy of strong brands

Since our founding in 1998, Accell has consistently remained at the forefront of the cycling industry. Our portfolio includes some of the most respected names in the business, including Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. Together, these brands represent a deep and diverse legacy – designed by engineers driven to go beyond what’s expected.

Today, we continue to foster that same spirit. Across our group, we nurture a culture of innovation, collaboration, and craftsmanship. Through the continuous exchange of expertise and ideas across countries, teams, and disciplines, we strive to design and deliver products that perform at the highest level and meet the changing needs of today’s consumers.

Our bicycles and related products are sold in over 80 countries, reaching millions of riders every year.

Since January 2025, Accell is proud partner of the Dutch professional cycling team Team Picnic PostNL. As part of the agreement, Lapierre, Accell’s high-performance and innovative cycling brand, will serve as the team’s official bike partner. In addition, XLC, Accell’s European brand for bicycle parts and accessories, will supply the team with a wide range of essential accessories and travel gear. This partnership reflects Accell’s deep-rooted commitment to cycling at every level – from everyday riders to athletes.

CRAFTING THE JOY OF CYCLING

Take ownership: We deliver on our promise. We continuously learn and improve. We take initiative and follow-through.

One Accell: We take everyone on our ride. We value transparent feedback and opinions. We celebrate success and give recognition. 

Passion and Quality: We put our customers first. We never compromise on quality or safety. We ride the extra mile.

Commitment to Sustainability

At Accell, sustainability is not just part of our strategy – it’s embedded in everything we do. We believe cycling plays a vital role in shaping a healthier, cleaner, and more liveable world. We are proud to offer smart mobility solutions that reduce reliance on cars and support the transition to low-emission transport.

We are committed to minimising our own environmental footprint as well. Our greenhouse gas reduction targets have been validated by the Science Based Targets initiative (SBTi) and are aligned with the Paris Climate Agreement. This includes improving the efficiency of our operations, optimising our production footprint, and making progress in cleaner materials and supply chain practices.

By continuing to invest in quality, technology, and innovation, we aim to deliver not only exceptional products, but also measurable impact - helping people choose sustainable mobility while driving progress toward a more responsible future.

Moving forward

Our ambition is to maintain and strengthen our position as a leader in the cycling industry. By empowering more people to embrace cycling, investing in smarter and more sustainable solutions, and partnering closely with our dealers and communities, we are building a future where everyone has access to the joy and freedom of cycling.